Guild Esports to use Kairos Moving Forward
How can a Communications and Operations app add value to a global eSports brand?
In an effort to consolidate the loyalty and staying power of eSports enthusiasts worldwide, Guild
recognised the need to improve and professionalise the communication and operation
processes that impact their athletes on a day-to-day basis.
The opportunity presented to Kairos was to add value to a sport that operates globally,
competitively and that has very high demands of digital interfaces by the nature and
demographic of its users. With traditional sporting establishments looking to eSport
organisations and their operation models to leverage sponsorship opportunities, athlete
performance, fan experience and engagement – it seemed a natural fit that our leading
communications and operations app would enhance the communication and operations
processes of Guild Esports..
“In every frontier of the sports industry, there’s a huge amount of background noise and clutter
to wade through. We recognise Kairos as an app that cuts through that, our athletes have their
daily, weekly and monthly schedules at their fingertips and know what’s expected of them!
Kairos has enabled us to professionalize how we run our teams to maximize performance and
success” Matthew Charles, Director of Operations, Guild Esports.
Gareth Quinn, COO at Kairos commented, “When Kairos was founded we had never intended
to sell into eSports, an industry which was still very embryonic in its development. We did
however want to build a platform which was sport, and more importantly, culture agnostic. We
are proud that Kairos can offer significant value to eSports teams and we are thrilled to be
working with the teams at Guild Esports, our very first eSports team.”
If your team is interested in learning more about Kairos, schedule a quick demo today!