Guild Esports to use Kairos Moving Forward
How can a Communications and Operations app add value to a global eSports brand?
In an effort to consolidate the loyalty and staying power of eSports enthusiasts worldwide, Guild
recognised the need to improve and professionalise the communication and operation
processes that impact their athletes on a day-to-day basis.
The opportunity presented to Kairos was to add value to a sport that operates globally,
competitively and that has very high demands of digital interfaces by the nature and
demographic of its users. With traditional sporting establishments looking to eSport
organisations and their operation models to leverage sponsorship opportunities, athlete
performance, fan experience and engagement – it seemed a natural fit that our leading
communications and operations app would enhance the communication and operations
processes of Guild Esports..
“In every frontier of the sports industry, there’s a huge amount of background noise and clutter
to wade through. We recognise Kairos as an app that cuts through that, our athletes have their
daily, weekly and monthly schedules at their fingertips and know what’s expected of them!
Kairos has enabled us to professionalize how we run our teams to maximize performance and
success” Matthew Charles, Director of Operations, Guild Esports.
Gareth Quinn, COO at Kairos commented, “When Kairos was founded we had never intended
to sell into eSports, an industry which was still very embryonic in its development. We did
however want to build a platform which was sport, and more importantly, culture agnostic. We
are proud that Kairos can offer significant value to eSports teams and we are thrilled to be
working with the teams at Guild Esports, our very first eSports team.”
If your team is interested in learning more about Kairos, schedule a quick demo today!
How Kairos Helps Teams Competing in Major Tournaments
The Rugby World Cup is set to take place in France from 8 September through to 28 October 2023. Falling on a year where the sport will celebrate 200 years since the initial inception of the game, teams around the world are well into crucial preparations. With 48 matches to be played across 51 days in different locations: nailing the team management, operations and communications elements has never been more important. Operations staff globally are under a growing amount of pressure and Kairos has the proven tools to relieve the biggest pain points experienced during these often draining campaigns.
With World Cup squads like South Africa and Australia using Kairos already, we explored the compatibility of Kairos at three key stages of the tournament:
- Pre-Tournament Planning & Preparation
Organising logistics, accommodation, training facilities and transportation can be a daunting task. Kairos provides a comprehensive event and travel management platform that streamlines the process for the key staff involved.
With club seasons now finished, players involved in a club and a national squad both using Kairos will enjoy the ease of navigating between their two accounts on the Kairos app. While players will be coming together from all over the world, the travel feature ensures everyone is fully up to speed on travel plans, and is in the right place, at the right time. Staff can allocate bus, train, or flight seats, along with hotel room numbers, tickets or boarding passes to individual players – saving staff from back and forth messaging on platforms such as WhatsApp.
Next up is data collection ahead of the tournament. Staff can send out information requests ahead of time whether to be stored within individual athlete profiles or perhaps more generally through our survey feature. Gathering and storing information such as dietary requirements, kit sizes, wellbeing surveys or even ticket requests are easily managed meaning less headaches for staff and athletes alike. For the more private elements, our bespoke permissions ensure that only individuals can see the chosen information, maintaining confidentiality throughout. No need to worry if those documents need to be signed, that’s where our simplistic e-signatures feature helps speed up the granular processes with players being able to review and sign documents from their mobile device.
Hearing directly from a great of the game who has first hand experience using Kairos, Rassie Erasmus, South Africa Rugby’s Director of Rugby said, “The Kairos app has been a revelation for the Springboks, and has become a vital tool in our planning and preparation for test matches…
It’s an effective tool for any sporting team in their quest for excellence, and as SA Rugby’s Director or Rugby, I highly recommend this app to all sporting teams”.
- Tournament Communication & Operations
While the more granular logistics are left with the event organisers, Kairos simplifies training sessions, preparation phases and game-day by showing athletes key timings, starting lineups, game files or videos. The Kairos calendar becomes essential in the ever-changing world of elite sport – through scheduling live changes, updating team events, sharing individual player information such as media requirements and treatment allocations – allowing the player to have one single source of information. Gone are the days of creating PDFs that are constantly changing throughout the day or the need to rely on SMS messages to notify athletes of changes. Kairos takes care of the granular details, allowing athletes to focus on their performance.
Our favourite features for this stage of the tournament are: Kairos schedule, messenger, Kairos TV and facility management.
Kairos TV is a revolutionary new product which allows teams to show schedule information, announcements, messaging and both video and imagery on the screens within their training ground, stadium or hotel. While Kairos TV will not be officially launched until later this month as we catch up with demand from current customers, do feel free to get in touch to explore how it might work for you.
- Post Tournament Feedback & Evaluation
After the winners are crowned, it’s time to consolidate all learnings from the tournament…the good, the bad and the ugly.
Kairos facilitates the feedback and evaluation phase through file sharing, messenger and surveys.
That’s not forgetting the journey home where the travel feature will play a key role in returning players safely to family and club teams.
We understand implementing a new piece of technology can be a daunting task when athletes and colleagues are relying on the immediate success of the implementation. Often, there’s a lot at stake when implementing an innovative yet simple solution to replace traditional processes and ways of working. Kairos has been built intuitively to allow for streamlined onboarding, tailored for each team based on their nuances needs. Ben Golling’s, Fiji 7s Coach reflected on his experience with Kairos, “I’m really enjoying Kairos. It’s the first bit of software I can operate with ease and without needing a huge user manual and non-stop support. It’s similar to Apple’s idea of plug and play technology.”
If, like world class rugby teams, using Kairos is of interest to operate and communicate effectively throughout your next tournament, season or campaign, get in touch to schedule a demo today.
Good luck to all teams competing!
Equestrian Sports NZ consolidate operations with Kairos
Equestrian Sports New Zealand have chosen to implement Kairos into their high performance and pathway programs in what is a very exciting development for the organisation. Organisations like ESNZ face many logistical challenges with a dispersed athlete and staff group, both domestically and abroad, and a high level of logistical complexity. The opportunity to centralise their operations, communication and scheduling into one reliable platform has proven to be a great step for the athletes and staff alike.
Jock Paget, General Manager of High Performance at ESNZ commented, “Email is increasingly becoming a thing of the past and a slow way to communicate within a team. Having a centralised platform for comms and planning has streamlined our processes and removed the clutter for our athletes and staff. We wish we did this years ago.”
Liam Walker, Kairos representative in ANZ added, ‘It’s extremely exciting to be working with Equestrian Sports NZ. They have a very complex operation and have been extremely diligent in their reviewing of Kairos and what we can offer. It is great that Kairos is going to bring efficiency to their staff as well as clarity for their athletes in what is shaping as a very exciting few years ahead.’
Kairos is really excited to work closely with Equestrian Sports NZ as they continue to evolve and grow over the next few years.
Eredivisie Champions Choose Kairos as their Team Operations Provider
Feyenoord, one of the most established clubs in European Football have opted for Kairos as their team operations and communications provider. The first Dutch club to win both the European Cup and UEFA Cup, now boasts 16 league titles – including their first league title since 2017 which secured their place in next season’s Champions League.
Recent success inspired a reassessment of the club’s digital infrastructure as part of the continuation of their strategic plan, with the overall goal of enhancing interdepartmental operation processes within the club, alongside staff and player communication.
As a player-centered application dedicated to team operations, Kairos will enable all departments to communicate with players through streamlined scheduling, messaging, travel sections, and casting schedules to TV screens in real-time, ensuring everyone remains on the same page.
Frank Boer, Head of First Team Operations at Feyenoord commented: ‘Thanks to Kairos we’re able to communicate with our players and staff much more efficiently. By having all information in one, easy to manage place, we can now: share, update and protect information more securely.’
Commercial Director at Kairos, Conor Branson, added ‘We are delighted that, after a thorough due diligence process, Feyenoord has chosen Kairos as their team operations provider for the coming seasons.
Feyenoord are a huge brand within European football, and they are rightly receiving plaudits for their strategy both on and off the field. It was clear to see through the onboarding process the culture that flows through the club.
At Kairos, we believe in putting people first, and working with Frank, Matt, Raymond, Marieke, Sarith and the wider team has been a pleasure so far and we look forward to continuing those relationships over the next few seasons.’
Feyenoord are the latest European football powerhouse to join Kairos, following the likes of Manchester United, Liverpool, Newcastle United, Brighton & Hove Albion, Aston Villa, Brentford and many more football clubs using Kairos to streamline all aspects of team operations and communication.
Welcome to the family, Feyenoord.